- Human beings are very intelligent creatures. They apply this intelligence in virtually everything they do. They do not only have awareness about things, they sure know what they want and need.
- With the availability of wide range of products of different varieties, consumers are presented with numerous options they can choose from. Advertizing gives your brand that unique attraction that compels consumers to give you their patronage.
- No amount of time, effort and resources invested in making an good Ad can be considered a waste if the Ads are properly designed to appeal to as many people as possible. The creativity involved in creating adverts of such standard conveys different messages to different people.
- An attractive ad, whether on billboard or poster will always be a source of distraction to people. This can only happen if the ad contains images and messages that is difficult to ignore.
- No matter how long you've been in business or the number of customers who patronize you, you must remember that the business should e growing. This can only happen when you understand the importance of advertising.
- A good ad should be simple enough to pass the right message and strong enough to attract patronage.
- It doesn’t matter the kind of business you do, or how small it is, a successful ad enhances peoples perception about your business. It gives them the impression that you are offering something valuable they can't afford to miss.
- Inundating consumers with plethora of ads is not enough to win their heart, but the impact it makes on them is more important.
- Effective ads carry messages that keep playing back in peoples mind. Such ads contain slogans that can easily be recited by everybody. This kind of ads last longer in peoples mind even when the product is no longer in the market.
- The consumer knows what he or she is looking for. Ad slogans and images should be complemented with quality service, otherwise the purpose of advertising will amount to nothing but a scam and that will portray your brand in a bad light.
Advertising may be described as the science of arresting human intelligence long enough to get money from it.
Stephen Leacock (1869 - 1944)
Advertising is an
environmental striptease for a world of abundance.
Marshall McLuhan (1911 - 1980)
An expensive ad
represents the toil, attention, testing, wit, art, and skill of many people.
Far more thought and care go into the composition of any prominent ad in a
newspaper or magazine than go into the writing of their features and
editorials.
Marshall McLuhan (1911 - 1980)
Beneath this slab
John Brown is
stowed.
He watched the ads,
And not the road.
Ogden Nash (1902 - 1971)
I'd love to blow my own
trumpet, but the work's too hard. And even if others supply the trumpet,
they expect you to provide the wind.
Sean O'Casey (1880 - 1964)
If you don't get noticed, you
don't have anything. You just have to be noticed, but the art is in
getting noticed naturally, without screaming or without tricks.
Leo Burnett (1891 - 1971)
Many a small thing has been
made large by the right kind of advertising.
Mark Twain (1835 - 1910)
Nobody counts the number of
ads you run; they just remember the impression you make.
William Bernbach (1911 - 1982)
The business of the
advertiser is to see that we go about our business with some magic spell
or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan (1911 - 1980)
The consumer isn't a moron;
she is your wife. You insult her intelligence if you assume that a mere
slogan and a few vapid adjectives will persuade her to buy anything.
David Ogilvy (1911 - 1999)
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